Snackverse, the popular monthly snack subscription box service, has collapsed into administration after the company was hit with scrutiny from the Advertising Standards Authority
A monthly subscription service, renowned for delivering mystery boxes of international snacks to UK homes, has gone into administration. Snackverse officially entered administration on November 2, 2026, with the development formally announced via a notice in The Gazette, the official public record of administration notices.
The notice disclosed that Kieran Bourne of Cromwell and Co Insolvency Practitioners had been appointed administrator by the High Court in Birmingham.
Established in 2022, Snackverse rapidly built up a dedicated fanbase, attracting 248,000 followers on Facebook and over 35,000 on Instagram. The brand also received significant backing from prominent food influencers.
However, the administration notice follows an earlier ruling this year in which the Advertising Standards Authority (ASA) determined Snackverse had breached promotional marketing rules.
The watchdog concluded in October the company’s website had featured a misleading “50 percent off” promotion alongside a countdown timer that merely reset itself after expiring.
Despite the ASA contacting the firm to tackle the breach, Snackverse allegedly failed to provide any guarantee that the deceptive feature on its website would be taken down, reports the Mirror.
Back in May, the ASA determined Snackverse had violated UK advertising rules “for misleading claims about the past variety of its country-themed monthly snack boxes”.
The regulator disclosed it had examined a complaint from a purchaser who had not received the themed snack boxes from the countries as advertised, and that Snackverse was “unable to demonstrate that subscribers had received the specific country-themed snack boxes for the given months listed on the page”.
However, despite the administration notice, a message has now surfaced on Snackverse’s website attempting to reassure customers that it is “business as usual”.
The pop-up notice states: “We would like to reassure all our valued customers that our business remains fully operational and continues to trade as normal. All aspects of our business are running as usual, and we remain fully committed to delivering our services, fulfilling our commitments and providing the high level of customer service you expect from us.
“Our team remains here and ready to assist with any enquiries, orders or ongoing requirements. We sincerely appreciate your continued trust, loyalty and support. It’s business as usual, and we’re here for you.”
Snackverse customers have swarmed to Trustpilot and Facebook groups to air their frustrations with their experiences. While 61% of reviewers on Trustpilot award SnackVerse 5 stars (out of 5), more recent commentary has been uniformly critical.
One punter posted on November 9, 2026: “Terrible customer service. Honestly, I’ve had enough of Snackverse. They’ve messed up my order twice, failed to properly deal with my cancellation request, and their communication throughout has been terrible.
“It shouldn’t be this difficult to cancel an order or get a straightforward response when something has gone wrong. Having an order messed up once is frustrating, but twice, followed by poor customer service when you try to sort it out, is completely unacceptable. Very disappointing experience. Avoid.”
The business has been hit with a wave of one and two-star reviews in recent days, though Snackverse retains an average rating of 3.4 (out of five) on Trustpilot. The firm says it has sent out more than two million snack boxes.
Former Snackverse devotees also aired their dissatisfaction with the product selection itself. A Facebook user said: “Twice bitten, twice shy. The packs were boring and seemed to be from the same European countries.”