The popular retailer has come under fire for flogging tiny leather ‘bag charms’ for as much as £195 at a time when Brits are struggling to make ends meet
John Lewis has come under fire for selling key chains for almost £200 as Brits struggle in the cost of living crisis. The popular retailer is flogging the small leather “charms” from luxury bag designer Anya Hindmarch.
The ANYA LIFE range includes a sachet of Heinz ketchup for £175, a miniature box of Nurofen tablets for £195 and a £175 Love Hearts packet. The 6cm pain killer key chain is described as a “clever little bag charm” which is “masterfully crafted from silver capra leather to resemble a Nurofen packet”, on the John Lewis online shop. The site adds that all three products were made in China.
Punters are advised to use the “gold-tone clasp” to “clip it to your favourite tote”. The “Ketchup Charm”, also 6cm, was described as a fun addition to your favourite bag,” by John Lewis.
“Designed to resemble a sachet of your favourite sauce, it’s made from glossy red capra leather and detailed with the familiar logo and a ‘tear here’ symbol.” Shoppers were enticed to buy the Love Hearts key ring with the promise it will “make your bag your own with this beautifully crafted charm inspired by retro Love Hearts sweets.”.
Social media users were shocked to see the hefty price of the small items. One wrote: “Sorry, is John Lewis doing this for a laugh? Yeah mint that I definitely want a £200 Nurofen keychain… How many people are actually buying that are we serious?”
Another person wrote: “Good bit of banter there, it reminds me of the Gregg’s charms bracelet. I’m not sure Nurofen has the same brand appeal though.”
A third penned: “Soon to be seen on Temu for £2 if it’s not already there.” Meanwhile, a fourth said: “I was howling at this the other day.”
The Daily Star has contacted John Lewis and Anya Hindmarch for comment.
It comes as several stalls at this year’s Manchester Christmas Markets have come under fire for using AI-generated imagery to advertise their bratwurst, cakes and cookies. The Manchester Christmas Markets officially opened their doors on Friday, with more than 200 stalls spread across ten locations, including Market Street, St Ann’s Square and New Cathedral Street.
This year’s markets, which will mostly run until December 22, will see the return of the beloved giant ‘Zippy’ Santa outside Albert Square, alongside the big wheel and a helter skelter. A brand new designated food and drink destination at Lincoln Square has also been added to the mix.