Forget vinyl or CDs, today’s top pop stars are turning to a new format to release music – Yoto and it means kids get something to unwrap at Christmas
The days of CD shaped parcels under the tree might be over for most come Christmas time, but a growing number of music fans miss having something tangible to unwrap.
Sure vinyl is fine, but it’s expensive, fragile and time consuming, so where do kids go who are only just discovering pop music? The answer appears to be Yoto the smart speaker.
Designed for children to safely listen to audiobooks, music, podcasts, radio stations, and sleep sounds it avoids access to cameras, microphones, or advertisements.
Historically Yoto has been used for story time with countless audio books from Roald Dahl to Harry Potter.
However, record labels have cottoned onto the possibilities Yoto offers music fans and now unveiled more and more cards by the world’s greatest artists.
Current bestsellers include K-Pop Demon Hunters – the No1 title – Spice Girls, ABBA, Queen, The Beatles and Bowie.
More interesting are a range of contemporary albums like Olivia Dean’s all-conquering The Art Of Loving and Sir Paul McCartney’s recent No1 LP, The Boys Of Dungeon Lane.
Giving the gift of music is back thanks to Yoto where you simply slot a card into the player and press play.
Now kids can enjoy even better sound quality after Yoto unveiled its biggest ever hardware update to its award-winning audio players for kids.
The new Yoto Player 4th Gen and Yoto Mini 4th Gen bring a host of updates that build on everything families already love, with more storage, a faster processor and a brand new design.
New features include: A new Green Button – giving kids instant, cardless access to their favourite audio and personalised playlists from their library once an adult sets up on the free App
Smoother routines – further helping families build Yoto into their morning and bedtime rhythms A fresh new look – with redesigned hardware and a more robust, adventure-ready Yoto Mini.
The Green Button gives kids a new way to jump straight into up to 20 of their favourite audio titles for day and night. Once set up in the Yoto App, kids can twist, press and play their favourite titles without having to insert a Yoto Card.
Playlists can be created by adults on the Yoto App with their favourite titles and free content from their library. Then the audio is ready on the Yoto Player 4th Gen and Yoto Mini 4th Gen without always needing a Yoto Card to hand.
And it’s not just for favourite physical cards – the Green Button can also be configured as a shortcut to digital-only cards and free bonus audio that is available on the App, from soundscapes to toothbrush timers.
As families’ Yoto libraries grew, so did the need for a quicker way for children to find their favourites. Listening to community feedback, Yoto designed the update around one simple idea: making best-loved content easier for kids to access independently, wherever they are – at home, at their grandparents’ house or further afield.
Away from music hot new titles include Gruffalo Granny and Bluey: The Beach and Other Stories, but they release cards every Thursday with a library of over 1,000+ cards.
Have you joined Threads? Follow Daily Star to keep up to date on all things showbiz here
Want all the biggest Showbiz and TV news straight to your inbox? Sign up for our free Daily Star Showbiz newsletter.