brands

“People make fun of me about the fridges,” said Tassos Stassopoulos. “I am fridge-obsessed.” As the founder and managing partner of Trinetra, a London-based investment firm, Stassopoulos has pioneered an unusual strategy: peeking inside…

Anna Kai believes in self-gaslighting. On TikTok, as @itsmaybeboth, she markets beauty products for Garnier, Nivea, and Nexxus Hair Care while dispensing relationship advice to her 1.3 million followers. “If you can gaslight yourself into…

Disclosure of ads has been an issue on Copilot as well. Though Microsoft says it labels all ads, Marcus Pratt, senior vice president for insights and technology at the ad-buying agency Mediasmith, says he’s encountered at least two searches…

A majority of US TikTok creators don’t believe the platform will be banned within a year, and most haven’t seen brands they work for shift their marketing budgets away from the app, according to a new survey of people who earn money from…

One of the new ad formats Google announced today will allow brands to link short-form videos they made—or ones they hired creators to film—to their advertisements in Google’s search engine. AI-generated text summaries of the clips will be…

Last spring, the clothing brand Levi Strauss & Co. announced plans to introduce “customized AI-generated models” into its online shopping platforms. These “body-inclusive avatars” would come in a range of sizes, ages, and skin tones and…

Brands and bots are barred from Spread, and, like PI.FYI, the platform doesn’t support ads. Instead of working to maximize time-on-site, Rogers’ primary metrics for success will be indicators of “meaningful” human engagement, like when…

I experienced the City NGP function under XNGP in a P7i in Shanghai, and later in a G6 in Guangzhou. With my second experience I soon realized it was a tale of two cities. In Shanghai it was quite smooth, and at least one of the…

In his spare time, Tony Eastin likes to dabble in the stock market. One day last year, he Googled a pharmaceutical company that seemed like a promising investment. One of the first search results Google served up on its news tab was listed…

“I’m not a fan of AI,” Nebojša Vujinović Vujo says. The admission surprises me: He has built a bustling business by snapping up abandoned news outlets and other websites and stuffing them full of algorithmically generated articles. Although…