conservation

It was a tough crowd. So we decided to make the move to talk more like ourselves. It took a bit before it was really recognized, but we were given permission to do it, and that was intentional.What was the feed like before you started? Was…

Reed: It doesn’t feel like an odd choice for us. It’s a bit disruptive and, in trust, that’s the sort of thing we’re interested in, and I think that’s the sort of thing people need and the industry needs.People need something more from…