eCommerce

When DeepSeek burst onto the global stage in January 2025, it seemed to appear out of nowhere. But the large language model was just one of the thousands of generative AI tools that have been released in China since 2023—and there’s a…

On a drizzly and windswept afternoon this summer, I visited the headquarters of Rokid, a startup developing smart glasses in Hangzhou, China. As I chatted with engineers, their words were swiftly translated from Mandarin to English, and…

I don’t want to admit it, but I did spend a lot of money online this holiday shopping season. And unsurprisingly, some of those purchases didn’t meet my expectations. A photobook I bought was damaged in transit, so I snapped a few pictures,…

Every Grindr user is unique. Italian men love feet. South Koreans prefer open relationships. The highest percentage of self-proclaimed “daddies” call the US home, and Switzerland is overrun with twinks. Delivered by annual trend report…

Amazon has announced a new family of frontier artificial intelligence models—and a new way for customers to build frontier models of their own.The ecommerce giant announced the second generation of its Nova AI models at re:Invent, a company…

Julie Bornstein thought it would be a cinch to implement her idea for an AI startup. Her résumé in digital commerce is impeccable: VP of ecommerce at Nordstrom, COO of the startup Stitch Fix, and founder of a personalized shopping platform…

And, just as with Swatch x You, it's possible to further customize the watch by choosing indexes or selecting the color of its mechanism. To save on data center power drains and rampant creativity run amuck, you're only allowed three…

Social commerce—or shopping through platforms like TikTok and Instagram—hasn’t been a smash hit in the US, in part due to ongoing distrust of tech giants among consumers and big retailers. To help ensure AI initiatives don’t encounter…

Apple has removed two of the most popular gay dating apps in China from the App Store after receiving an order from China’s main internet regulator and censorship authority, WIRED has learned. The move comes as reports of Blued and Finka…

Despite the never-ending drama over whether to ban the app, President Donald Trump’s volatile tariff regime, and executive shake-ups, TikTok’s ecommerce division is still seeing massive growth.TikTok doesn’t disclose aggregate sales…