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The Hottest Startups in Stockholm in 2024

Why is Stockholm, a capital city with a population less than one million, home to global brands such as Skype, Spotify, Klarna and Minecraft? “I think it has to do with the Swedish creed,” says Ben Eliass, CEO of bodycare brand Estrid.…

Perplexity Is a Bullshit Machine

“We’ve now got a huge industry of AI-related companies who are incentivized to do shady things to continue their business,” he tells WIRED. “By not identifying that it’s them accessing a site, they can continue to collect data…

It’s Not Easy Running a Geeky Business

Carol Pinchefsky has written almost 2,000 articles about geek culture for outlets such as Forbes.com, Playboy.com, and Syfy.com. Over the past 20 years, she’s watched fantasy and science fiction grow from a niche interest to a massive…