influencer

#SwiftTok had a rough day. Early Thursday, after Universal Music Group and TikTok failed to reach an agreement on licensing music from UMG artists on the app, sounds from those artists—including Taylor Swift, Drake, and others—went…

Max (previously HBO Max) might be one of the greatest things to come out of the streaming revolution. No, this is not a paid promotion; it’s just simple logic, given that so much of television’s most compelling content of the past 25…

YouTube unleashed an influential generation of new internet celebrities in 2007 when it started to share ad revenue with select video creators. For the past couple of years, a snippet of code on YouTube’s website revealed which channels are…

Tamimi’s focus on winning attention over profit is no different than other YouTube creators, says Bing Chen, who once led global creator initiatives at YouTube. “Revenue is of course an incentive, but fame is more so,” says Chen, who now…

Lilhari believes that his endorsed, stealth political videos can be a significant factor in the upcoming elections. A majority of his Instagram’s reach is among the 16-24 age group. “My viewers will remember the name of the candidate I…

From Goodfellas to The Banshees of Inisherin, here are our favorite movies on the streaming service.

The latest trend to hit the video-sharing site is a backlash against hauls and self-serving recommendations.