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AI Is Rewriting Meme History

Pretty much every online lurker knows the image: A man gawks at a passing woman making the kind of “How you doin’?” face that would make Joey Tribbiani blush. Ever since it landed in 2017, the “distracted boyfriend” meme, which took that…

The Real Relationship Hustlers of TikTok

Anna Kai believes in self-gaslighting. On TikTok, as @itsmaybeboth, she markets beauty products for Garnier, Nivea, and Nexxus Hair Care while dispensing relationship advice to her 1.3 million followers. “If you can gaslight yourself into…

Perplexity Is a Bullshit Machine

“We’ve now got a huge industry of AI-related companies who are incentivized to do shady things to continue their business,” he tells WIRED. “By not identifying that it’s them accessing a site, they can continue to collect data…

Who’s Afraid of ‘Skibidi Toilet’?

“People are coming at it from different entry points,” says Buxton. “Some people are coming in from the gaming world, some are coming just for the action storytelling, some like to unpack lore.” She describes these unusual fan works as…