marketing

Anna Kai believes in self-gaslighting. On TikTok, as @itsmaybeboth, she markets beauty products for Garnier, Nivea, and Nexxus Hair Care while dispensing relationship advice to her 1.3 million followers. “If you can gaslight yourself into…

In late March, a smoke shop in Dyersburg, Tennessee, announced the arrival of a new product in its store: a disposable nicotine vape with an LCD display that can be connected to a smartphone via Bluetooth. Marketed under the brand name…

When a new episode of AMC’s Interview With the Vampire aired the Sunday before last, a particular sort of fuse was lit in online conversations around the show. The fifth installment of the second season, “Don’t Be Afraid, Just Start the…

Short-term rentals can function as a quick release valve for a city expecting an influx of visitors, increasing capacity for a short time nearly instantly. In fact, despite the usual hype around the Olympic Games, there are still many…

It’s 10 pm on a Wednesday night and I’m standing in Blessed, a south London takeaway joint, half-listening to a fellow customer talking earnestly about Jesus. I’m nodding along, trying to pay attention as reggae reverberates around the…

Have you ever thought you’d be good at hawking digital meatballs or helping someone pick out the perfect Lack? Do you find yourself frequently lost in the haunted furniture store of the Roblox game 3008? If you live in the UK and are 18 or…

Yet “it doesn’t seem very long before this technology could be used for monitoring employees,” says Elcock.Self-CensorshipGenerative AI does pose several potential risks, but there are steps businesses and individual employees can take to…

One night this past February, over drinks and moody bar lighting, Eric Green and his friends were swapping stories of their recent hookups when one mentioned they’d used the app Sniffies to have public sex. A 30-year-old tattoo artist who…

A jury in December found that Google broke US antitrust laws through deals and billing rules that gave an unfair boost to its Google Play app store. On Thursday, a judge began laying out how Google could be forced to change its business as…

A majority of US TikTok creators don’t believe the platform will be banned within a year, and most haven’t seen brands they work for shift their marketing budgets away from the app, according to a new survey of people who earn money from…