marketing

Jade Gu met her boyfriend online. Gu, who’s 26 and studies art theory in Beijing, was playing on her phone when she saw Charlie. She was deep in an otome game, a romance-driven video game where women are the protagonists. Charlie was a…

Physical AI sounds like a contradiction in terms. A computer, but a body?But for the marketing architects, it’s the latest term of art, a buzzword meant to point us citizens toward a bright and promising technological future.Back here on…

As the birthplace of prestige TV shows like The Sopranos and The Wire, HBO—and, by extension, HBO Max—is best known for its impressive lineup of original series. The network has also been upping the ante with feature-length…

When it comes to originals, Netflix and Amazon have the deepest libraries of prestige movies. But ever since CODA won the Best Picture Oscar, it’s become clear that some of the best movies are on Apple TV.As with any…

The Chinese-language artificial intelligence app Haotian is so effective that it’s made millions of dollars selling its face-swapping technology on Telegram. The service integrates easily with messaging platforms like WhatsApp and WeChat…

Petter Ruddwall knows the idea of AIs becoming sentient and seeking to get high with code-based “drugs” seems “stupid.” But the Swedish creative director couldn’t get it out of his head.So he scraped trip reports and psychological research…

OpenAI’s chief communications officer, Hannah Wong, announced internally on Monday that she is leaving the company in January, WIRED has learned. In a statement to WIRED, OpenAI spokesperson Kayla Wood confirmed the departure.“Hannah has…

At a 7-Eleven convenience store in Taiwan, you can pick up a 4-inch plushie of Miffy, the bunny character from the Netherlands, a mini bento box charm complete with a realistic chicken drumstick, or a tiny plastic rotary phone. Produced by…

A Virginia startup calling itself Operation Bluebird announced this week that it has filed a formal petition with the US Patent and Trademark Office, asking the federal agency to cancel X Corporation’s trademarks of the words “Twitter” and…

If there’s anyone who understands the importance of viral marketing, it’s Wicked: For Good director Jon M. Chu.At WIRED’s Big Interview event in San Francisco, the onetime YouTuber and Crazy Rich Asians director said that working with acts…