marketing

#SwiftTok had a rough day. Early Thursday, after Universal Music Group and TikTok failed to reach an agreement on licensing music from UMG artists on the app, sounds from those artists—including Taylor Swift, Drake, and others—went…

Social media is having a crisis of identity. In the 15 months since a change of ownership rocked the foundation of Twitter—now confusingly rebranded X—competitors have scrambled to rekindle the allure and influence of the platform that…

Salzman says the presence of brands and celebrities on his platform will not be characterized by grandiosity. Instead, the app’s spontaneous nature will strip these idolized figures and brands of their glamor and larger-than-life…

“The reality is a lot of people have one streaming platform, maybe two, but not all of them,” Chatterley says. “The thing about piracy is, it’s really just people wanting to consume content. They’re not doing it for the act of piracy;…

Your internet service provider could have a good idea of who you’re planning to vote for in the 2024 election as well as the gender of the last person you slept with—and it’s saving that information for later. Major internet providers, like…

On January 24, Apple’s Macintosh computer turns 40. Normally that number is an inexorable milestone of middle age. Indeed, in the last reported sales year, Macintosh sales dipped below $30 billion, more than a 25 percent drop from the…

When AI researcher Melanie Mitchell published Artificial Intelligence: A Guide for Thinking Humans in 2019, she set out to clarify AI’s impact. A few years later, ChatGPT set off a new AI boom—with a side effect that caught her off guard.…

Christmas is in full swing in New York City; lines snake through Midtown as tourists oggle department store windows and the Rockefeller Center tree, and the Union Square Holiday Market is bustling with vendors and shoppers. All the while,…

Gen Z-ers are making aspirational boards about houses they want to live in, places they want to visit, and even people they want to date, says Sarah Pollack, Pinterest’s global head of consumer marketing.The app also brings a more visual…

Building design elements into cars that make sense for dogs and kids and groceries isn’t sexist, or buying into a stereotype—it’s a nod to the invisible labor women do every day, regardless of whether they work full-time, stay home, or…