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The Hottest Startups in Stockholm in 2024

Why is Stockholm, a capital city with a population less than one million, home to global brands such as Skype, Spotify, Klarna and Minecraft? “I think it has to do with the Swedish creed,” says Ben Eliass, CEO of bodycare brand Estrid.…

Your Photos Aren’t Real

Michael Calore: Hit us with the impossibly long name again.Lauren Goode: It is called, hold, please, the Colorescience Face Shield Flex SPF 50.Michael Calore: OK. Excellent. 50 is for the $50 that it costs?Lauren Goode: Yeah. Not including…