traction

Anna Kai believes in self-gaslighting. On TikTok, as @itsmaybeboth, she markets beauty products for Garnier, Nivea, and Nexxus Hair Care while dispensing relationship advice to her 1.3 million followers. “If you can gaslight yourself into…

A majority of US TikTok creators don’t believe the platform will be banned within a year, and most haven’t seen brands they work for shift their marketing budgets away from the app, according to a new survey of people who earn money from…

Neither Yes! Neo nor Super Crazy Kids responded to WIRED’s request for comment.Few LimitsYes! Neo, Super Crazy Kids, and other similar channels share a common look—they feature 3D animation in a style similar to Cocomelon, YouTube’s most…

After suing OpenAI this month, alleging the company has become too closed, Elon Musk says he will release his “truth-seeking” answer to ChatGPT, the chatbot Grok, for anyone to download and use.“This week, @xAI will open source Grok,” Musk…

Charlotte is the TikTok generation’s Virgin Mary. Only she’s not human, and she’s carrying up to four messiahs.For a brief moment, some wondered aloud whether Charlotte, a round stingray about the size of a serving platter, might have been…

In the decades to come, 2023 may be remembered as the year of generative AI hype, where ChatGPT became arguably the fastest-spreading new technology in human history and expectations of AI-powered riches became commonplace. The year 2024…

Clare Walker, a 23-year-old in Brooklyn, has racked up about $700 worth of gift cards or, in her words, “free money,” by referring her contacts to Flip. “There were definitely some people who I haven't really kept up with since high school,…

If you’ve needed to shop for a car in this inflation-ridden hellscape of a market, you might be searching for a solution to your woes. Aside from buying and leasing, there’s now a third option: a car subscription. “Subscribing” to a car is…

A car is a great thing to have when you live somewhere cold and snowy: You are toasty and warm inside the vehicle and only need to face the elements for a few minutes after parking. As someone who left her car, but not the snow, behind when…