Mother’s Day present all mums really need – and it does not value a factor
There is one thing that all mums really want this Mother’s Day and luckily for you, it doesn’t cost a penny
Mums just want a phone call
Despite millennials’ reputation for avoiding phone calls and opting for texts instead, new research has found there is one conversation they are always willing to have – with their mum.
Half of Brits (53%) call their mum more often than they did 10 years ago – with the average call lasting over an hour, new research has found.
Brits in their early 30s speak to their mum five times a week, with two-fifths calling at least once a day according to Three UK , while data also showed that 10am was the preferred time for “calling home”.
And the calls are very welcome, with four in five mums saying they would rather receive a phone call or coffee catch-up than an expensive gift ahead of Mother’s Day.
While the national average call lasts just over an hour, where you live can make a dramatic difference. In Wolverhampton, conversations last just 34 minutes on average, while in Middlesbrough they stretch to the length of a feature film – at 101 minutes.
In honour of the maternal figures in our lives, Three has unveiled some special Mother’s Day treats on the Three+ rewards app, including cards, cakes, flowers and beauty bundles.
Unsurprisingly, many of us rely on our phones to organise special moments for our mum, such as sending a card digitally (36%) and ordering flowers (34%)
This year, Three is helping customers turn everyday conversations into meaningful gestures with its Three+ rewards app, making it easier to celebrate the maternal figures who are always at the end of the phone.
Three’s Mother’s Day treats
- A free Mother’s Day (or Easter) card from TGJones, worth up to £4.99 (available until March 15)
- Say it with flowers – 40% off selected Mother’s Day bouquets from Appleyard London (available until March 15)
- Cake and a catch-up? Two-for-one sweet treats at Caffe Nero (available until March 15)
- Luxury beauty bundle for £29.99 (inc. p&p, worth over £66) from Real Beauty Bargain (available until April 30)
- Gruum spring skin & hair bundle for £XX (worth up to £34) (available until March 29)
- Plus, £3 weekend cinema tickets, £1 coffees and £5 off at thousands of restaurants and takeaways.
