Timothee Chalamet stars alongside AI David Beckham in new World Cup function
Ahead of the FIFA World Cup which gets underway in North America next month, Adidas has released its newest advertising campaign − filled with a whole host of famous faces
David Beckham has been generated by AI to appear in Adidas’ new ad ahead of the World Cup(Image: adidas)
Adidas has unveiled its new star-studded ad campaign ahead of the FIFA World Cup – with an AI generated version of David Beckham.
The film, released in time for the tournament in Canada, the US and Mexico next month, stars major Hollywood stars such as Timothee Chalamet and Bad Bunny. However, in a more strange turn, AI-generated versions of Beckks and Zinedine Zidane also star in the short film.
As part of the campaign, dubbed Backyard Legends, the celebrity troupe runs through history how lore is able to bring neighbourhoods closer together. Other well-known faces also appear in the movie, including Lionel Messi and Jude Bellingham.
In the clip, Timothee assembles his group, including the legendary footballers. Then, through his eyes, viewers are transported through the years as story surrounding the neighbourhood football club passes from one generation to the next.
After gathering his major team of stars, the Dune actor then sets out to take on the local crew who’s “win or go home” attitude has helped them hold control of the pitch. It is here, however that the AI-generated versions of Beckham, Zidane and Alessandro del Piero come in to take over.
The trio are able to beat the group with their impeccable “skills”, all while stars such as Messi and Bad Bunny look on in shock. Adidas said this attitude was done to prove to footballers and fans alike that they have the potential to do anything.
Other famous faces in the world of football also make brief cameo appearances in the 5-minute clip. Balon D’or winner Ousmane Dembélé, Raphinha, Pedri, Florian Wirtz and Santiago Gimenez can all also be seen.
Speaking on the new campaign with the sports brand, Timothee said he was so thrilled to have worked with the big football stars. He also explained that his own dreams have been able to come true thanks to the new promotional campaign.
“I used to dream of playing with these guys − you know, I was playing at Pier 40 as a kid, thinking about Beckham’s free kicks, Del Piero’s goals, and Zidane’s volleys – doing my own versions,” he explained. “I love this game, so it’s unbelievable to be doing this with Adidas, captured with the best to ever do it.
“I’m a traditionalist, I don’t know soccer, I know football. And I can’t wait for this summer’s World Cup.”
Adidas is also serving as one of the major sponsors for this year’s tournament, which has caused controversy over the sheer cost of tickets. The company will also provide kits for 14 of the competing nations ahead of the competition next month, as well as providing the balls which will be used.
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