Pistachio inexperienced is 2026’s trendiest color – and it is in all places you look
The soft green colour beat rivals such as sage green, chocolate brown, and butter yellow to top the list of shades which best reflect the mood of 2026
The popular colour is seen on everything from phones to food(Image: Getty Images)
Pistachio has been crowned the most fashionable colour of 2026, new research reveals. A poll of 2,000 adults found the soft green hue beat rivals such as sage green, chocolate brown, and butter yellow to top the list of shades which best reflect the mood of the year so far.
More than six in 10 (62%) claimed to have noticed the popular shade appearing more and more in their daily lives, from food and drink to fashion, interiors and social media posts.
The pistachio effect appears to be strongest among the younger generations, as 89% Gen Z and 77% of Millennials have noticed the colour appearing more frequently in 2026.
The research was commissioned by Samsung to coincide with the launch of the Galaxy S26 FE, which is available in pistachio, blueberry and graphite.
Colour trends also appear to influence taste and behaviour, as 66% of Gen Z and 55% of Millennials have found themselves liking a shade more after seeing it repeatedly in fashion.
The findings also revealed that colours can act as an instant time machine, with 46% saying certain hues can transport them back to a specific stage in their lives.
The soft hue beat sage green to be crowned number one(Image: Getty Images)
Annika Bizon, from the tech firm, said: “Colour has an incredible ability to capture a moment. We remember the shades of the clothes we wore, the interiors we loved and even the technology we carried, and together they become part of how we picture an era.”
The study also found colour has a surprisingly powerful ability to date our memories, as 28% said a particular one reminds them of their childhood.
While 23% associate certain hues with their teenage years and 50% say shades can bring back memories of a particular decade.
Others are transported back by colours associated with fashion trends (28%), food and drink (23%), films and television (17%), or technology (10%).
Some shades have become so synonymous with their moment that they now risk instantly dating whatever they appear on, according to 63%.
Avocado green emerged as the colour most prone to making items appear dated, with mustard yellow, chocolate brown, and burnt orange following close behind.
The importance of colour is especially clear in technology, as 61% believe an unusual colour makes a tech product stand out.
While 52% believe the perfect colour can lend technology a more stylish feel and 51% claimed it makes tech products seem more individualised.
Younger generations prove even keener to view device colours as reflecting their character, with 61% of Gen Z and 57% of Millennials considering this part of their individual expression, versus merely 20% of those over 60.
Annika Bizon, from Samsung UK & Ireland, whose latest Galaxy S26 FE boasts upgraded camera features and AI-driven functions including My FanCam, Horizontal Lock and Photo Assist, commented: “Pistachio feels particularly right for 2026 because we’re seeing this fresh, expressive shade move beyond one trend or category and into so many different parts of culture, from food and fashion to interiors and design.
“Technology is increasingly an extension of personal style too. We carry our phones everywhere, so people understandably want a device that doesn’t just perform brilliantly but feels personal to them.”
TOP 10 COLOURS THAT REPRESENT THE MOOD OF 2026:
- Pistachio green
- Sage green
- Chocolate brown
- Beige/cream
- Butter yellow
- Cobalt blue
- Burgundy
- Cherry/tomato red
- Jade green
- Orange
