Wetherspoons brings again ‘UK’s favorite Spanish beer’ – with free pints on supply
A Spanish beer giant will soon be back on the pumps at Wetherspoons bars
Wetherspoons are welcoming back a fan favourite beer(Image: GETTY)
San Miguel is returning to Wetherspoons after two years off the pumps – and celebrating with a final ‘towel dash’ of the summer.
The brand, which is Britain’s most popular Spanish beer brand according to YouGov statistics, say they’re not ready to bid goodbye to summer yet.
So to celebrate their return to the pub giant, they are recreating one of Britain’s most familiar summer holiday rituals at the local: towel dash to reserve a spot.
This week the first customers from midday at three Wetherspoons will be met by holiday-style attendants offering a free print of San Miguel before the end of the weekend.
They’ll also get a limited-edition San Miguel towels as the brand say they want to bring one of Britain most familiar summer holiday items to the pub.
The brand says there’ll be a limited number of San Miguel towels but if you bring your own you’ll still have the chance to bag a free pint.
They warn that just like on holiday, there are only so many prime spots and only the quickest will get their hands on the coveted towel and free San Miguel pint.
San Miguel is returning to Wetherspoons(Image: San Miguel/Kennedy News)
It’s said to be a playful nod to the British ritual of the sunbed scramble but allowing customers to make the most of San Miguel’s long-awaited return.
The selected locations are London’s The Sir Alexander Fleming on Thursday [Sept 3], Birmingham’s Figure of Eight on Friday [Sept 4] and Manchester’s Paramount on Saturday [Sept 5].
Bosses at San Miguel believe summer shouldn’t be confined to a few weeks of annual leave or a flight to Spain but instead it’s a feeling you can bring into everyday life.
The campaign aims to encourage customers to hold on to that holiday attitude for longer.
The brand says the campaign will culminate in a rooftop party at the Queen of Hoxton bar, East London, to mark ‘San Miguel Day’ on September 29.
Guests who arrive with one of the towels will receive complimentary entry and a free ice-cold San Miguel to give summer one final hurrah.
Ed Hussey, senior brand manager at San Miguel UK, said: “When San Miguel left Wetherspoons, Britain made it pretty clear that they wanted us to return.
“So we wanted to make our comeback feel like something worth celebrating and the towel dash felt like the perfect way to do it.
“It’s one of those brilliantly British holiday rituals that everyone knows and we’re bringing it to the local, with a San Miguel in hand.
“Because the Spanish summer doesn’t have to end just because the holidays do.”
Full details on ticketing and the line-up will be shared on San Miguel’s social media channels and for more information please contact [email protected].
