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Holland & Barrett launches app trick that provides buyers free nutritional vitamins this week

The H&B&Me app sees shoppers not only saving 10% on own-brand products until September 30, but also gaining points for future purchases

London, UK - May 16 2026: Low angle view of the green and white Holland and Barrett storefront sign on a historic red brick building facade along a busy shopping street in the city center

A Holland & Barrett app upgrade gets shoppers four points per pound and free gifts(Image: Claudiac8 via Getty Images)

Stocking up on wellness essentials – from daily vitamins and collagen powders to healthy snacks – can quickly become an expensive habit. Luckily for health-conscious shoppers, Holland & Barrett has launched a raft of money-saving deals.

When paired with the retailer’s revamped loyalty app, customers can stack rewards and unlock even bigger savings. Formerly known as Rewards for Life, the loyalty scheme has been rebranded as HandBandMe (or H&B&Me).

Functioning as an app-based ecosystem, it goes beyond tracking past purchases to actively guide users along their wellness journey. And now, app members get an extra 10% off Holland & Barrett’s own-brand vitamins, minerals, supplements, and healthy snacks in-store, on top of existing multi-buy promotions.

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Unlike rival schemes like the Boots Advantage Card (which offers 3 points per £1), HandBandMe rewards shoppers with 4 points per £1. Once users hit 50 points, they can convert them into money-off vouchers. Plus, new members receive an instant 300 bonus points (£3 value) on their very first purchase, reports the Mirror.

With winter approaching, it’s a great time to stock up. For instance, the Holland & Barrett Iron and Vitamin C Tablets (£7.25 for 90) qualify for the extra 10% app discount and can be stacked with the current Buy One, Get One Free offer – allowing shoppers to pick up Vitamin D3 Tablets (£5.59) for absolutely nothing.

Sign up here

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Free to sign up

Holland & Barrett

Buy Now on Holland & Barrett

Sign up to the new H&B&Me app here.

Beauty lovers can also save £4.99 on the top-rated Holland & Barrett Marine Collagen with Vitamin C (£49.99 for 180 tablets). Those who’d rather have a powdered formula may prefer popular alternatives like Ancient + Brave Wild Collagen Powder (£27.20) and Free Soul Collagen Glow Powder (£29.99).

For anyone worried about navigating a new app, shoppers on Trustpilot have praised how ‘straightforward’ the system is. One user noted: “Helpful staff and high-quality products with lots of buy-one-get-one-free/half-price vibes. I found their app the easiest to set up.”

Another shared: “I love the App and website. I like getting the good deals and promos. Easy to use and great products.”

One customer who experienced glitchy website checkouts found that switching to the mobile app resolved the issue ‘seamlessly’, adding: “I eventually downloaded the H&B app, where everything went smoothly. My order was spot on and didn’t take that long to be delivered, and I was very pleased with the offer I received in order to buy my chosen items.”

Holland & Barrett

Holland & Barrett shoppers can earn points with every spend both in store and online(Image: Holland & Barrett)

While a handful of customers noted that standard home delivery can occasionally take a few extra days, with one reviewer writing: “Great app, great products, but slow shipping. If I had known the shipping would take so long, I would have visited a store instead. I absolutely love the products I purchased, but shipping took 10 days”

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However, shoppers can easily bypass delivery waits using the retailer’s Click & Collect service. In fact, placing an order online and choosing in-store Click & Collect unlocks a free gift plus a 10% voucher off shoppers’ next purchase.

As another reviewer summed up: “Order on a regular basis from H&B. Never an issue with variety of items; always in stock; prompt delivery. Downloaded the app and made the shopping experience even better.”