Prime Day drops 25% off moisturiser girl in her 60s credit for ‘fewer wrinkles’
‘This is the first time I have ever liked a moisturiser so much that I bought a second jar’
Amazon Prime Day is here, and beauty shoppers have until the end of today, October 7, to snap up some seriously tempting skincare discounts. One deal that’s caught our eye is an anti-ageing moisturiser that fans say actually works, now 25% off.
The Biossance Squalane + Growth Factor Firming Moisturizer, now £39 from £52, as part of Amazon’s Prime Big Deal Days event. That makes it £13 cheaper than its usual price, and less than the £52 price currently listed by retailers including Cult Beauty, Sephora UK and Space NK.
And while £39 might still sound like a splurge for a moisturiser, this formula does more than deliver a hit of hydration. The cushiony cream is formulated with squalane, a biomimetic growth factor, cyclic peptides and encapsulated vegan collagen.
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Biossance says these ingredients are clinically proven to improve hydration, support the skin barrier and boost the appearance of elasticity. Plus, the cream helps to improve the appearance of firmness and elasticity while smoothing the look of fine lines.
BIOSSANCE Squalane + Growth Factor Firming Vegan Moisturizer

This powerhouse product targets visible signs of ageing, helping to support skin appearance and reduce the look of laxity.
So, does it actually work?
According to the brand’s clinical testing, impressive results back the claims. In a clinical study of 31 women who used the Squalane + Growth Factor Firming Vegan Moisturizer twice a day for four weeks, 87% said their skin felt firmer, with visible improvement in signs of collagen loss.
Meanwhile, 90% noticed healthier-looking bounce and smoother, more refined skin. There was also an immediate result: in a separate clinical assessment involving 32 women, 94% showed improved skin-barrier integrity after one application, according to Biossance.
What do shoppers say?
TheSqualane + Growth Factor Firming Vegan Moisturizer has earned strong reviews from Amazon shoppers, with a solid 4.5-star rating. This person shared: “This is one of the first moisturisers I have used where I really noticed an improvement in my skin, with fewer wrinkles.
“As a woman in my 60s, I have tried quite a few brands with no real noticeable improvements. I first noticed a significant improvement on my neck, then around my eyes. This is the first time I have ever liked a moisturiser so much that I bought a second jar.”
Meanwhile, another wrote: “I was so glad to find a clean moisturiser that has actual skincare benefits and is safe for pregnancy (and is confirmed to be the case on the box – it’s so difficult to find a good option due to different active ingredients).
“I’ve tried many moisturisers that didn’t work for me because they irritated my skin and caused redness. This moisturiser didn’t irritate my sensitive skin and left a radiant glow.”
However, they added: “It’s not heavy, but it feels a bit sticky and takes slightly longer to absorb than some of my other moisturisers.”
On a brighter note, this Biossance fan piped up: “This is a face cream that lives up to its claim as a moisturiser. It keeps my face feeling soft throughout the day, until I wash it off in the evening.
“The cream feels luxurious and has some substance, without feeling too thick or sticky. My face definitely feels smoother and less dehydrated for hours after applying it.”
Alternatives to shop
If Biossance’s £39 price tag is still too expensive, there are plenty of alternatives. The BYOMA Moisturizing Rich Cream (£11, Sephora) is a much more affordable option. It works to deliver an intense, dewy bounce and barrier protection without feeling heavy or clogging pores, thanks to a tri-ceramide complex, bakuchiol, and shea butter formula.
Otherwise, the COSRX Advanced Snail 92 All in one Cream (£24, Boots) is ideal for anyone obsessed with achieving a radiant, juicy finish. It offers instant plumpness and firmness using hyaluronic acid and adenosine. However, while it skips squalane, it mirrors Biossance’s cushiony texture and deep line-smoothing glow.



