Leicester launch ‘involved’ assertion after shirt sponsor names grownup star as ambassador
Leicester City have raised some “concerns” after their shirt sponsor unveiled a porn star as its latest brand ambassador
Eva Elfie has sparked uproar at Leicester City(Image: @theevaelfie/Instagram)
Leicester City have shared their “concerns” after their shirt sponsor unveiled a Russian adult star as an ambassador. The Foxes’ kits are emblazoned with BC Game’s logo after signing a deal back in 2024.
However, the company’s decision to install adult star Eva Elfie as its latest ambassador has angered fans, with one fan group sharing a scathing statement expressing its expressed its “dismay” about the developments.
And Leicester themselves have now posted a statement as they look to find a solution to the news: “Leicester City Football Club recognises the concerns raised about recent developments involving our Principal Partner, BC.GAME.
Eva Elfie, who is an adult star, has been named as a brand ambassador for Leicester’s shirt sponsor(Image: @theevaelfie/Instagram)
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“We have raised these concerns directly with BC.GAME and are continuing discussions with the company to explore a mutually acceptable resolution.“
BC Game’s decision to appoint Eva came as she had “an established presence in gaming communities”. However, they teased her adult star life in the announcement video.
In it, Eva answers the door to a pizza delivery man, and after answering the door the adult star grabs his shirt and pulls him inside. The pizza box turned out to contain her “official partnership contract”.
Leicester City wear the logo on their shirts(Image: Michael Zemanek/Shutterstock)
It quickly went viral on X, formerly known as Twitter, prompting The Foxes Trust to post: “Most Leicester City supporters will know by now the trust’s dismay and discontent with BC Game being our front of shirt sponsor.
“BC Game have now announced a new partnership with ‘international content creator and esports personality’ Eva Elfie…who just happens to be an international porn star.
Eva Elfie stared in the X-rated announcement video(Image: @theevaelfie/Instagram)
“From the moment the club decided to take sponsorship from a betting company we felt Leicester City were ditching its values. Now throw into the mix that BC Game have entered into a partnership with someone who continues to make their name via adult content.
“Both gambling and pornography can have devastating impacts on people’s lives, in particular young people. Partnerships like these bring these two worlds to a larger audience and, by association, link them to Leicester City. Is this who we are now?”
