Inside Non-League crew’s relationship with La Liga aspect after stop and desist letter
Non-League side South East Athletic FC share a unique relationship with la Liga’s Osasuna after a cease and desist letter started their communication
In the spring of 2020, South East Athletic FC, a community club competing in a local South East London league, received an unexpected letter from La Liga side CA Osasuna.
Founded in 2004, SEA had adopted Osasuna’s badge, adding their own creative twist after a casual game of FIFA. Years later, a post on social media caught the attention of Spanish media – and eventually Osasuna themselves.
What followed was largely good-natured – fans from both clubs embraced the connection, sparking friendly exchanges on social media and even the swapping of gifts between supporters. However, in April 2020, Osasuna formally asked SEA to discontinue use of the near-identical crest, issuing a cease and desist letter.
Rather than hostility, the situation was met with warmth. Many Osasuna fans described the imitation as the sincerest form of flattery, noting that SEA had worn their badge with pride.
In response, South East Athletic redesigned their crest, retaining subtle elements of the original while establishing a clear identity of their own.
Now, more than five years on, what began as a potentially awkward moment has grown into a genuine friendship. Earlier this month, the non-league side travelled to Pamplona as part of celebrations marking SEA’s 20th anniversary.
“I never imagined a small design decision would lead to such friendships across countries,” said Steve Daley, Vice-Chair of South East Athletic.
“Five years on from changing our crest, we’re honoured to celebrate our 20th year in Pamplona with the people who turned a tricky moment into a bond between clubs.
“We’ve had nothing but love from Osasuna fans, and we can’t wait to join them at El Sadar for what will be a special occasion for everyone connected to South East Athletic.”
Osasuna’s badge shows off their unique identify in the Spanish footballing landscape. Based in Pamplona, Navarre, they are the only professional club in the region.
Navarre was its own kingdom and its flag bears the coat of arms. And Osasuna are proudly Navarrese.
Their badge bears the coat of arms, a set of chains that are said to originate from the Battle of Tolosa Plains in 1212.
