Super Bowl fans heading to Levi’s Stadium are being hit with jaw-dropping food and drink prices — and that’s before kickoff – as they are forced to depart with serious amounts of cash
Football fans in the US are in for treats both on and off the field this Super Bowl Sunday, with Levi’s Stadium putting on an impressive spread for any and all sport lovers present at the blockbuster game.
So long as they can afford it, that is.
Thousands of New England Patriots and Seattle Seahawks supporters have descended on San Francisco’s Bay Area to attend the Super Bowl LX, with organisers expecting up to 1.3 million visitors for the NFL’s showpiece event.
For those lucky enough to snag a ticket, the NFL has spent the past year working with Levi’s Stadium chefs to build an ultra-luxury menu inspired by local Bay Area flavours. The result? A concession lineup that looks more Michelin than matchday — and comes with prices to match.
Forget your standard burger and chips. Fans can splash out US$35 (£28) on Gilroy Garlic Steak Frites — a seared California hanger steak served with peppercorn sauce and crisped garlic. That is some fancy pants football nosh.
Hot dog lovers won’t miss out on a bite at the game, with Levi’s offering a “Chinatown Dog ” — a footlong beef dog piled high with char siu pork, Chinese hot mustard and sriracha. It’ll also set fans back US$20 (£16). For a hot dog.
But the biggest shock comes for burger fans. The LX Hammer Burger comes stacked with slow-braised beef shank, rich demi-glace and blue cheese fondue, served on a brioche bun. The LX Hammer comes with a staggering US$180 (£140) price tag.
Dessert doesn’t come cheap, either. The San Fran Sticky Roll, a sourdough cinnamon roll dripping in white chocolate mascarpone sauce, will set back fans with a sweet tooth a whopping US$30 (£24).
Drinks prices are just as punchy. Beers start at US$17 (£13) for a basic lager, rising to US$19 (£15) for premium options. Wine costs US$17 (£13) a glass, while signature cocktails come in at US$23 (£18) — or US$36 (£28) for a double. Or perhaps some may prefer something from the fancy menu? How about a Fog City Frozen Irish Coffee, blending ice cream, cold brew and Irish whiskey together for only US$22 (£16).
The massive operation this Super Bowl Sunday will see 40 executive chefs and 2,500 hospitality staff working on game day, serving up around 10,000 hot dogs, 2,000 pounds of prime beef, and 1,500 pounds of local Dungeness crab. With those numbers, we can only assume that NFL fans rocked up to the Santa Clara stadium today with deep pockets.
On the field, the Seahawks head into Super Bowl LX as 4.5-point favourites against the Patriots, as the two sides meet in the championship game for the second time.
Seattle will be desperate for revenge after their heartbreaking 28–24 loss to New England in Super Bowl XLIX back in 2015.