Greggs is to open a new outlet abroad marking the bakery chain’s return to an overseas scope – the new Greggs menu will include a Spanish omelette roll to celebrate the franchise’s ventures abroad
Greggs is going international as the bakery outlet has announced its latest outlet is coming to a holiday hotspot adored by Brits.
The high street giant has announced its latest shop is due to launch at Tenerife South Airport. Greggs previously ran stores overseas in Belgium in 2008 but described Tenerife as “the ideal location to test spreading our wings in an overseas setting”.
While the precise date remains unconfirmed, Greggs revealed the outlet, in the international departures section of the airport, will feature a selection of bakes, rolls and sweet treats alongside freshly prepared sandwiches. A Spanish omelette roll will also be on offer as part of the breakfast selection together with freshly squeezed orange juice, made and bottled in-store daily “giving customers a refreshing taste of island life.”
Tenerife South Airport attracts approximately 13 million holidaymakers annually, with roughly 50% travelling to and from the UK. Greggs stated the spot made it the “perfect way to round off a trip without breaking the bank.” The new outlet will also provide seating for up to 92 Greggs lovers.
Greggs chief executive Roisin Currie stated: “Tenerife South Airport is a hub for millions of UK and international passengers each year, making it the ideal location to test spreading our wings in an overseas setting.
“It’s an exciting milestone for Greggs as we bring a slice of home to the Canaries, and we’re confident our great-value offering will resonate just as well under the Spanish sun as it does on the UK high street.”
The new shop will launch in collaboration with Lagardere Travel Retail, a company that operates over 5,000 shops in airports, railway stations and other sites across more than 50 countries globally.
Javier Cagigal, chief executive of Lagardere Travel Retail Spain and Portugal, said: “We’re delighted to partner with Greggs to bring such a well-loved brand into Tenerife South Airport for the very first time.
“As passengers head home, this new opening gives them a familiar, comforting choice in departures – whether that’s a last treat, a relaxed sit-down moment or something to ease the journey home.”
Greggs was established over eight decades ago by John Gregg, who sold eggs and yeast to families in Newcastle, reports the Liverpool Echo.
A decade later, he launched Greggs of Gosforth, selling fresh bread and treats. Since its inception, Greggs has evolved into one of the UK’s most recognisable brands, boasting over 2,000 shops.
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