The viral ‘Goth Girl Spit’ energy drink has sold out instantly, leaving fans begging to buy exclusive ‘test cans’ of the bizarre citrus beverage
An energy drink named “Goth Girl Spit” has become one of 2026’s strangest viral product launches after selling out almost instantly. The internet has long been obsessed with goth subculture memes, but a tactical apparel brand and a beverage company have officially turned the online joke into a highly profitable reality.
Apparel company Whitephosphor stunned social media users on May 26 by announcing a joint venture with energy drink brand Echelon. The announcement left followers a mix of baffled and deeply intrigued.
Taking to Instagram, the firm posted: “Partnered up with Echelon to create the world’s greatest energy drink. Yes it’s real. Goth Girl Spit zero sugar energy drink.”
The bizarre beverage officially hit the market on May 28 and vanished from the shelves almost immediately. Twelve-packs of the sugar-free drink retailed for $35.99 (£26.82), with early reviews flooding in to praise both the unique marketing concept and the flavour.
Echelon described the taste profile as citrusy, though explicitly noting it isn’t as “crazy sweet” as rival energy drinks on the market.
The provocative name naturally raised a few eyebrows regarding the ingredients list. However, the manufacturers were quick to issue a disclaimer about what is actually inside the can.
The company jokingly said: “Real goth girl spit was only used for testing purposes only. This product does not contain actual goth girl spit.”
Far from putting buyers off, the revelation sparked a frantic secondary market, with obsessed fans humorously trying to track down the supposed prototype batches.
One eager customer said: “Can I pay extra for the test cans? Asking for a friend.” Those hoping to get their hands on a piece of internet history might still be in luck.
According to Echelon, the pricing for the mythical test cans is currently “TBD,” hinting that a public release could be on the horizon.
While a spit-themed energy drink is certainly wild, it is far from the first time a company has capitalised on human bodily fluids for shock value.
Last year, parenting brand Frida partnered with artisanal ice cream makers OddFellows to create a limited-edition breast milk-flavoured pint.
Super-streamer Amouranth previously sent shockwaves through the internet by launching a beer brewed using her own “yeast.”