Jude Bellingham could net £10m if he guides England to World Cup glory, according to a finance chief. The 22-year-old’s stock has soared following his goal just after half time in the Three Lions’ opening 4-2 group game victory over Croatia.
Football finance expert Professor Rob Wilson believes the tournament could see his global standing and commercial value rocket. Speaking to financial support platform Vettory, Rob believes Jude will be England’s standout star at the World Cup thanks to his status and visibility.
He said the Real Madrid star was already one of football’s top earners but has the potential to increase his earnings by up to £10million with a successful campaign.
Professor Wilson, head of Executive Education at the University Campus of Football Business, said: “From a commercial point of view the standout England player is likely to be Jude Bellingham again.
“We have a rare mix with him of elite performance with Real Madrid’s visibility paired with England hero potential because based on the squad he is probably the most important player.
“He is relatively young, with fashion, style and credibility as well as a personality that really works with the brand globally. Bellingham is already one of football’s top earners.
“I think he earns around an estimated £40m from Real Madrid and other ventures and then around £15m off the pitch. If he has a defining World Cup – that might mean top scorer from midfield or the face of the later stages for England – then that £15m would likely soar to £25m.”
But he said he has to be integral to the team to reap the rewards, he said. He added: “The reason he is so valuable is that he can sell across multiple platforms.
“You have the classic football merchandise opportunities like boots and clothing, but then he also crosses over to luxury fashion, gaming, watches, and health products.
“Bellingham has the potential to be the face of those brands. But he has to be a key player and England have to have a successful World Cup to see that step change.”