The Heineken x F1 Season Ticket is the ultimate motorsport experience, granting the lucky winner and a plus one access to every race on the 2027 calendar with the best grandstand seats, travel and accommodation included
There’s only one F1 season ticket being produced . . . and it comes from Heineken. The beer legends are giving an F1 enthusiast with the ultimate money-can’t-buy opportunity in motorsport, to become the bearer of the sport’s exclusive season ticket.
The unique pass provides the fortunate fan plus a companion with entry to every single race on the calendar, featuring premium grandstand seats, travel and accommodation all covered, opening up a year-long journey that spans the globe.
At every location, they’ll get the chance to bond with fellow Formula 1 devotees, experiencing the passion, thrill and fellowship that transforms the sport into a genuinely collective adventure.
The first-ever recipient, Brandon Burgess who caught the eye of Heineken and the F1 world through his remarkable achievement of attending every race in the 2025 season while managing a full-time career on a shoestring budget, will spearhead the mission to discover the next deserving supporter to inherit the Heineken® x F1® Season Ticket.
However, he won’t be tackling this challenge solo. Throughout the past year, Brandon has forged connections with supporters, content creators and figures from throughout the Formula 1 universe – including four-time F1 World Champion Max Verstappen, F1TV host Laura Winter and the P1 Podcast – who will assist in spreading awareness and motivating fans to apply.
Brandon Burgess shares said: “It’s been amazing to see how many people have connected with my journey over the past 18 months. From the new friends I’ve met at races, to people on social media and a couple of famous faces too, I’ve been able to bond with so many people over our shared love of F1.
“Winning the ticket was so surreal and I still can’t quite believe what an incredible opportunity I’ve been given. It’s a lot of pressure to pick the next holder of this coveted pass, but thankfully I’ve got some good friends I can call for a bit of help. I’m so excited to give someone else the opportunity to experience this crazy ride for themselves”.
Nabil Nasser, Global Head of Heineken added: “This offers fans the chance to experience the sport in a way few ever will. But it’s not just about attending every race on the calendar, it’s also an incredible opportunity to forge new friendships with people all around the world. Fandom is one of the quickest ways to spark an instant connection between strangers and Brandon’s experience shows how motorsport can create meaningful bonds.
“This year, we’re putting those connections at the heart of the search, with Brandon, Max and the friends he’s made along the way to help find the next fan to enjoy the Season Ticket adventure.”
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