LELO slashes sex toys by 50% to celebrate boost in more women masturbating
There’s been a big increase in the amount of women masturbating – and it calls for a celebration!
The orgasm gap is closing by the day, and it’s all because people are becoming less afraid to experiment with their sexuality.
New data revealed more women are now embracing self-pleasure and using sex tech to enhance their sexual experiences.
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It found 16% of women are using sex toys more in the last 18 months.
Meanwhile, almost a quarter (23%) of people say owning a sex toy improved their sex life, which is great news for vulva owners.
Sexual wellness brand LELO has come a long way since launching its first toy in 2003, and the brand now sells a sex toy every minute around the world.
To celebrate 20 years of closing the orgasm gap, LELO is offering up to 50% off its best-selling toys.
(Image: LELO)
So, if you haven’t taken to indulging in a little solo play, now is your time to bag some seriously orgasmic gadgets.
Back in 2003, LELO launched its first product – the revolutionary LILY vibrator.
Since then it has gone onto produce and develop many products to help women have the best sex of their lives.
While the masturbation gap still exists, research shows women are less likely to fondle themselves compared to men, but promising data from LELO indicates that it’s closing.
The company asked 4,000 people about their sex and masturbation life and it revealed more women are now embracing self-pleasure while using sex tech to enhance their sexual experiences.
Up to 16% of women said they used sex toys more in the past 18 months, and it also showed females are more likely to discuss masturbation than men (18% vs 15%).
As well as this, around one in 10 women said they prefer to masturbate during sex with a partner.
(Image: LELO)
LELO’s research also revealed almost a quarter (23%) of people say owning a sex toy improved their sex life.
Liverpool is the UK city that homes the most people who own a sex toy, with two in five (40%) saying they have one at home.
Luka Matutinovic, Chief Marketing Officer at LELO, said: “We’re incredibly proud to be able to celebrate 20 years of orgasms here at LELO, and we strive to break down the stigma surrounding pleasure and help close the masturbation gap.
“We’ve predicted that over the last 20 years, LELO has been responsible for around 171.6 billion orgasms!
“We’ve sold 11 million products, so here is to the next 20 years of LELO, and to much more pleasure to come.”
To celebrate 20 years of ending the orgasm gap, LELO is offering up to 50% off its best-selling toys until February 28.
Shoppers can grab discounts on a range of toys including the iconic clitoral stimulation toy the SILA Cruise, the luxurious dual vibrator ENIGMA and the TIANI Duo, perfect for couples.
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