Brits ditch crumble for brand new favorite candy deal with that is bought everybody hooked – we tried it
EXCLUSIVE: (Contains affiliate links) A new sweet treat has become a UK favourite and it’s not a crumble – and we’ve tried it and can confirm it’s delicious, and will be ditching crumble
A new sweet treat has become a UK favourite and it’s not a crumble – and we’ve tried it and can confirm it’s delicious. Brits are developing a taste for more adventurous flavours, new data shows, as Gulab Jamun is now searched over 1,500% more than classics like Sherry Trifle, Jam Roly-Poly (75% more) and Rhubarb Crumble (125% more).
This trend coincides with Cake Box and Ambala launching their limited-edition range of egg-free cakes, slices and cupcakes. Inspired by some of South Asia’s most beloved sweets – from Gulab Jamun and Pink Chom Chom to Pistachio and Dubai Chocolate – the range is available nationwide and online now.
The collaboration marries British baking expertise with traditional mithai flavours, creating a unique fusion of tastes.
We got a chance to try it, and can confirm that it is rather special. The Daily Star has now decided to give up crumbles of all kinds, and head for the sweet Indian favourite whenever chance presents.
The collection from Cakebox taps into two burgeoning trends: the global demand for fusion desserts and the increasing popularity of authentic international flavours. It takes traditional South Asian sweets, enjoyed across India, Pakistan, Bangladesh and beyond, and reinterprets them as light sponge cakes and cream-topped treats.
These are perfect for family weekend indulgence, dinner party offerings or serving to guests.
Available in selected Cake Box stores and online from 6 October, the range caters to all, whether you’re familiar with mithai or simply keen to try something new.
The collection features five celebration cakes, each one drawing on the flavours of South Asian sweets and reimagining them for contemporary occasions.
The range boasts a variety of standout cakes, including the Bedana cake, a light Victoria sponge layered with fresh cream and inspired by fruity dried-fruit sweets; the vibrant and subtly sweet Pink Chom Chom cake; and the Gulab Jamun cake, featuring caramel sponge and cream layers that pay homage to South Asia’s most beloved dessert.
For those partial to nuts, the Pistachio cake offers a hint of roasted-nut flavour, while the Dubai Chocolate cake serves as an indulgent, fashionable centrepiece with a sleek finish.
In addition to the larger cakes, the collection also features individual slices (starting at £4.50) and cupcakes (beginning at £3.50) in the same delightful flavours.
A box of six cupcakes, starting from £19, makes for a thoughtful gift or the ideal addition to any gathering.
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