BREAKING Sky Sports Halo GONE after days of ‘lil sis’ chaos in 54-word assertion
Sky Sports has sensationally dropped its new Halo brand after a furious backlash to the female-targeted “lil sis” of their main coverage.
The broadcaster was accused of ‘patronising’ female sport fans by launching a TikTok channel featuring videos plastered with love hearts, pink text, and a dainty tone.
A statement posted to the page on Saturday night confirmed the brand had been dropped. It read: “Our intention for Halo was to create a space alongside our existing channel for new, young, female fans.
“We’ve listened. We didn’t get it right. As a result we’re stopping all activity on this account. We’re learning and remain as committed as ever to creating spaces where fans feel included and inspired.”
We previously told how the broadcaster’s head of social media Andy Gill tried to defend the short-lived social media page. He said: “Today we launched Sky Sports Halo, a new TikTok channel (to start with) for female sports fans. Importantly, this is NOT a women’s sports account; it’s sports content through a female lens.
“That means, it’s tapping into trends and content types which, frankly, wouldn’t pop up on my FYP, and applying it to ALL sports. We want Halo to be a welcoming community for female sports fans, whether casual or committed, with content that is relatable.
“I couldn’t be prouder and more excited about this launch. Proud, because this has been driven by the women in our team and embraced and supported by ALL across the business. And excited, because of, well, the possibilities…
“This is just the start. How we think about the content will no doubt evolve, as it always does across social, but recognising the need is the first step. Huge thanks to everyone that has helped us get to this point.”
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