Half of Brits would now ask AI for cash recommendation as Gen Z lead pattern
More Brits are turning to AI for money tips including savings, bills and budgeting, with Gen Z leading the charge.
Younger Brits are more likely to turn to AI for financial advice(Image: Getty Images)
Half of Brits would turn to AI for financial advice including ways to save, ideas for reducing bills and guidance on setting goals. A poll of 2,000 adults found other virtual ways the nation is seeking financial guidance including via blogs and podcasts (13%) and YouTube (12%).
The research, which was commissioned by Post Office found one in 10 people (13%) prefer to get financial advice from AI than a human, with 30% citing a desire to avoid judgment as their main reason. Despite this, 27% are happy talking to colleagues about money, suggesting the workplace is becoming a key space for financial conversations.
Gen Z are leading the charge with more than a third seeking advice from online search engines (35%). And 31% of youngsters turn to the likes of ChatGPT or Google AI for advice, compared to only 3% of Boomers.
Similarly, a fifth (19%) of the youngest demographic claim LLMs have been helpful when seeking money tips, even more so than a financial advisor (16%) and bank (13%). In comparison, Millennials (42%) and Boomers (38%) put their trust in saving experts like Martin Lewis.
Ross Borkett, Financial Services Director at Post Office said: “Historically, Brits have shied away from talking about money, but that’s changing; people are now turning to friends, family, colleagues, online forums, or even AI for advice.
“This shows a growing awareness of the importance of saving and smart financial habits – but despite this, a third of respondents have found it difficult to save any money over the last 12 months.
“Wherever you’re getting your guidance, the most important thing is that you’re building your savings sustainably and securely – and forming healthy habits, like tracking your outgoings or setting aside money regularly, can make a real difference.
“At Post Office, our online savings accounts are designed to be simple and flexible – you can start with as little as £1 and manage your savings at your own pace.
“We want to make saving straightforward, so everyone can feel confident about taking control of their finances.”
Some of the top saving advice used by those polled via OnePoll included, “Can’t pay today? You have to walk away. Save for tomorrow, you won’t have to borrow.”
Others shared practical tips, such as not spending without planning or budgeting, or following the popular “40-30-20-10 method,” a simple framework for managing money.
TOP 10 SOURCES FOR SEEKING FINANCIAL ADVICE:
- Friends or family
- Savings expert (e.g., Money Saving Expert)
- Financial advisor
- Bank
- Online search engine (e.g., Google)
- Government websites (e.g., Gov.UK)
- AI (e.g., ChatGPT, Copilot, Gemini, Google AI)
- Work colleagues
- Independent financial blogs or podcasts
- YouTube
