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Designer flogging Denis the Menace jumper for eye-watering worth in Beano-themed vary

Stripe-loving designer Paul Smith has launched his latest pricey fashion collection – based on Denis the Menace. The doyen of British fashion is flogging tote bags, mohair hats and scarves inspired by the legendary Beano character.

And fans can get their hands on a red and black Denis-themed striped jumper for a cool £340. A graphic t-shirt is a snip at just £75, while a comic strip print tote bag costs £250.

Smith said the eight-piece collection was inspired by Dennis the Menace being one of the original punks and “brings together Beano’s unmistakable artwork with our own playful design details”.

A a red and black Denis-themed striped jumper for a cool £340

A a red and black Denis-themed striped jumper for a cool £340(Image: Paul Smith + Beano)

A post on the designer’s Facebook page read: “Paul joins Dennis and Minnie in a special edition of Beano, a childhood love of his, to add a bit of Ding Dong to their uniforms.”

Fans can get a free special edition comic with every order. But one fan raged: “Hard pass. Not this time.”

Another asked:” So, he ‘designed’ what? The price?” Someone else joked: “To be fair, I consider 340 quid for a jumper highly imaginative.”

A graphic t-shirt is a snip at just £75

A graphic t-shirt is a snip at just £75(Image: Paul Smith + Beano)

A third quipped: “If anyone would like to purchase me the Paul Smith Beano sweater, please feel free! It’s only £340.”

A red and black stripe scarf will set fans back £195 while a beanie heat costs £100.

Even a humble pair of striped socks cost a budget-busting £35.