Perrie Sian opens up on hair regrowth journey as she launches new assortment

Perrie Sian is turning her personal hair regrowth journey into a new beauty collection, after sharing her experiences with more than 3.6 million social media followers

Beauty influencer Perrie Sian has teamed up with award-winning haircare brand REHAB. She has launched a new collection inspired by her own hair regrowth journey.

The social media star, who has a combined audience of more than 3.6 million followers across Instagram and TikTok, has been open with fans about her personal hair journey, sharing her experiences and the steps she has taken to support healthier-looking locks.

Now, Perrie has worked behind the scenes with the brand to create the REHAB. X Perrie Sian Rescue & Revive collection, featuring products designed to care for everything from the scalp and hair lengths to lashes, brows and tired-looking eyes.

The range includes seven products, combining targeted treatments with everyday styling essentials for those looking to refresh their beauty routines.

At the heart of the collection is the Rescue & Revive Pre-Wash Hair Oil (£26), designed to nourish stressed-out strands and support a healthier-looking scalp. The formula features pumpkin, black seed and rosemary oils, alongside amla and eclipta extracts. It can be applied directly to the scalp, particularly around the parting and hairline, before being massaged into the roots and washed out.

For those who regularly style their hair with heated tools, the Hair Milk Conditioning Heat Protection Spray (£24) offers protection up to 230°C. The lightweight leave-in mist contains hyaluronic acid and red algae, helping to detangle, smooth frizz and lock in moisture for up to 72 hours.

Meanwhile, the £18 Smoothing Stick is designed to keep flyaways under control and create sleek ponytails and buns without leaving hair feeling stiff or waxy. The accompanying Slick Back Brush (£16) features densely packed vegan bristles to help smooth strands and create a glossy finish.

Perrie’s collection also extends beyond haircare. The Matcha Lash & Brow Serum (£29) is a limited-edition take on REHAB.’s best-selling serum, featuring peptides, matcha green tea and botanical extracts to condition lashes and brows while enhancing their appearance of fullness.

For an added beauty boost, the Hydrating Under Eye Patches (£16) use cooling hydrogel infused with caffeine and hydrating ingredients to refresh tired-looking eyes.

Completing the collection are 20 nylon Hair Bands (£7), designed to hold ponytails and buns securely while helping to minimise snagging and creasing.

With Perrie’s personal hair journey inspiring the collaboration, the Rescue & Revive range brings together scalp care, conditioning treatments and practical styling tools in one collection.

The products are designed to slot into everyday routines, whether someone is focusing on their haircare habits, creating a slicked-back look or adding a little extra care to their beauty regime.

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