BrewDog to close dozens of bars and axe almost 500 jobs in excessive avenue massacre
(Image: Daily Record)
Beer enthusiasts throughout Britain will find one of the nation’s most prominent craft beer chains closed today (March 2). The Scottish craft beer company BrewDog, famous for its edgy marketing, unconventional image, and signature brews such as Punk IPA, has temporarily closed all of its UK bars for the day.
US brewer and cannabis group Tilray brands has snapped up troubled craft beer brand BrewDog in a £33 million deal.Tilray, which owns a raft of craft breweries in the US, said it has bought a number of BrewDog assets including the global brand and related intellectual property, UK brewing operation and 11 of its pub venues across the UK and Ireland.It is separately negotiating deals to buy certain BrewDog assets in the US and Australia.The Scotland-based brewer, which makes craft beer such as Punk IPA and Elvis Juice, closed its pubs on Monday as it sought to confirm a takeover.
Irwin D Simon, chairman and chief executive of Tilray Brands, said: “BrewDog is one of the most iconic, mission-driven craft beer brands in the UK.“It helped redefine modern craft beer through bold innovation, fearless creativity and an unwavering commitment to great beer.“As we begin a new chapter for this great brand, our priority is to refocus BrewDog on the craft beer excellence that made it beloved in the first place and strategically invest to return the operations to profitable growth.“BrewDog’s future is bright, and we are committed to ensuring the brand continues to lead and inspire the global craft beer movement.”
This is a breaking news story and is being constantly updated. Please refresh the page regularly with the latest news, pictures and videos.
**You can also get email updates on the day’s biggest stories straight to your inbox ** by signing up for our newsletters.
Get all the very best headlines, pictures, opinion and video on the stories that matter to you by following Daily Star every time you see our name.
**Follow Daily Star on Android – ** CLICK HERE
**Follow Daily Star on Apple – ** CLICK HERE
**Follow Daily Star on Snapchat – ** CLICK HERE
You can also sign up for Twitter alerts for breaking news by following @starbreaksnews and follow us @dailystar for all the latest updates.
Keep up-to-date with your must-see news, features, videos and pictures throughout the day by following us on Facebook at Daily Star .
