Rover’s annual pet names report proves that Brits really have gone barking mad when it comes to naming their pooch, with Luna holding on to its crown as the top choice
Dog owners will be over the moon – Luna has held onto the crown as the UK’s most popular dog name for the fifth year in a row.
It is joined by a cluster of other astrological names, including Tarot (+612%) and Twinkle (+312%).
Rover’s annual pet names report proves that Brits really have gone barking mad when it comes to naming their pooch.
They found more Brits than ever are looking to the stars for guidance when naming – or even choosing – their four-legged companions.
Their research revealed that half of pet owners believe they manifested their ‘dream’ pup. One in five chose their dog based on their star sign – and 40% even read their pooch their horoscopes.
Augie is leading the pack as this year’s trendiest name, closely followed by Dalton and Lolli.
But honourable mentions this year include Albert Fuzzy Face, Chillidawg and Ru Paw.
Musical influences see Sabrina trending up by an impressive +312%, after the success of pop star Sabrina Carpenter. Off the back of the mega Oasis reunion there has been a rise in pups named Noel (+178%) and Liam (+33%).
And the death of Ozzy Osbourne sparked a 10% increase in dogs named as a tribute to the Black Sabbath singer.
Sporting inspiration comes from F1 race ace Lando (+43%) Norris but there has been a dip when it comes to England football stars.
Marcus (Rashford) (-79%), Jude (Bellingham) (-3%), and Declan (Rice) (-37%) have all been trending down.
And Royal rivalry has William winning as he is up 65%, with Harry trailing behind at a modest +3.99% and Meghan down -12.19% this year.
Adem Fehmi, Rover’s Canine Behaviourist, said: “It’s fascinating to see how pet parents are getting more creative than ever when naming their pups, drawing inspiration from the stars, pop culture, and even politics.
“While originality is brilliant, it’s worth remembering that a dog’s name is something you’ll be calling out countless times a day – so it’s important to strike the right balance between fun, practicality, and personality.
“Choosing a name that works in everyday life will ensure it’s one both you and your dog love for years to come.”
Top 10 Most Popular Dog
Luna
Bella
Milo
Teddy
Poppy
Lola
Buddy
Daisy
Coco
Bailey
Top 10 Trending Dog Names for British Pups in 2025
Augie (+463%)
Pecan (+463%)
Sesame (+463%)
Wolfe (+463%)
Arna (+413%)
Dougall (+413%
Fang (+413%)
Mora (+413%)
Obi-Wan (+413%)
Shade (+413%)