Meghan Markle is now making money out of fans buying her clothes after putting details of her wardrobe online following a deal with an AI-powered fashion website.
The Duchess of Sussex has become a participant and investor in OneOff so she can promote the outfits she has worn during the couple’s tour of Australia this week.
At Melbourne‘s Royal Children’s Hospital yesterday, Meghan wore a $1,250 (£922) ‘Priscilla’ dress from local designer Karen Gee, with $780 (£575) ‘Puffy Hearts’ stud earrings by Real Fine Studio and $120 (£88) ‘Iridescent’ Christian Dior leather pumps.
All three were promoted on OneOff with links – but it did not mention a Tiffany gold bracelet and the late Princess Diana’s Cartier watch, which she was also wearing.
Later at the Australian National Veterans Arts Museum, she had a $1,000 (£737) St Agni suede ‘Utility Cocoon Bomber’ jacket, an $890 (£656) suede ‘Column skirt’ by the same brand; a $220 (£162) ‘Annie’ top by PJ Femme and ‘Purist’ 105mm pointed-toe pumps by Aquazzura which are sold out in the US but cost £479 in the UK.
OneOff, an American firm based in Los Angeles, also features photos of Meghan from previous events and at her home with options to buy the clothing she is wearing.
She has a personal page on the site which already works with a series of actresses such as Kate Hudson, Emma Roberts, Shay Mitchell and Suki Waterhouse.
OneOff bosses claimed in a press release that Meghan wanted to join the platform because of its global reach and to ensure the right designers get the proper credit.
At Melbourne’s Royal Children’s Hospital yesterday, Meghan wore a $1,250 (£922) ‘Priscilla’ dress from local designer Karen Gee, with $780 (£575) ‘Puffy Hearts’ stud earrings by Real Fine Studio and $120 (£88) ‘Iridescent’ Christian Dior leather pumps.
At the Australian National Veterans Arts Museum in Melbourne yesterday, Meghan had a $1,000 (£737) St Agni suede ‘Utility Cocoon Bomber’ jacket, an $890 (£656) suede ‘Column skirt’ by the same brand; a $220 (£162) ‘Annie’ top by PJ Femme and ‘Purist’ 105mm pointed-toe pumps by Aquazzura which are sold out in the US but cost £479 in the UK.
The release said: ‘She cares about fashion and was motivated to invest not only to expand her portfolio, but to help uplift the fashion designers she is a fan of.’
Back in March 2025, Meghan shared a collection of clothing and accessories on Instagram with some items featuring links through which she earned commission.
She posted a ShopMy link in a story featuring clothes, with the message: ‘Many of you have asked, so here you go! A little shopping to start the week. More to come’.
A message on the ShopMy page read: ‘A handpicked and curated collection of the things I love – I hope you enjoy them!’ with the addition: ‘Please note, some products may contain commissionable links.’
The items on ShopMy, mostly in her signature neutral colours, included an oversized white shirt by Reformation for £128, a beige Uniqlo raincoat costing £99.90 and a gold Maya Brenner Happiness Retreat citrine stone necklace, made in collaboration with Meghan’s former Suits co-star Abigail Spencer, for £383.
The Duchess previously described her style as ‘high-low’ in her Netflix lifestyle show With Love, Meghan, meaning she wears items from designer brands and high street retailers.
It comes as broadcaster Channel 10 announced Meghan will be guest starring on the new season of MasterChef Australia as a video showed her walking onto the set.
An accompanying image released today showed the Duchess smiling alongside judges Jean-Christophe Novelli, Poh Ling Yeow and Sofia Levin, with the caption saying: ‘We’re welcoming someone SUPER special into the MasterChef Kitchen.
‘Meghan, Duchess of Sussex, makes a special guest appearance this season as she returns to Australia for the first time since 2018.’
Yesterday, Meghan urged Australians to ignore her royal title, telling them to ‘call me Meg’ as she and Prince Harry began their tour of the country.
Meghan Markle will be guest starring on the new season of MasterChef Australia
Broadcaster Channel 10 announced Meghan will be guest starring on MasterChef Australia
Aides also reassured staff at the children’s hospital that the couple were ‘relaxed’ about how they were addressed, saying: ‘Harry and Meghan is fine.’
The Sussexes were accused of using their royal links to treat Australia ‘like an ATM’ – due to the mixture of charity events and private, money-making engagements.
Meghan will be interviewed at a ‘girls’ weekend’ retreat in Sydney, at £1,400 per ticket – while there is debate over whether Australian taxpayers should fund their security.
VIP tickets for the event at the InterContinental Coogee Beach hotel cost £1,670 and include a group table photo with the duchess. Her appearance was revealed by Gemma O’Neill, host of the Her Best Life podcast which is organising the event.
Today, Harry discussed his experience of therapy in Melbourne and said he knew he ‘had stuff from the past that I needed to deal with’ before having children.
Harry made the comments while giving a talk on stage at an event about fatherhood hosted by Movember this morning, meeting supporters of the men’s health charity.
In the afternoon, Harry was welcomed by Indigenous veterans upon arriving at the Australian War Memorial in Canberra and the Duke attended a Last Post Ceremony.
In Sydney, the couple will join Invictus community members on the water in Sydney Harbour and meet past competitors. The visit will conclude at a rugby fixture between New South Wales Waratahs and Moana Pasifika at the Allianz Stadium on Friday.
The Sussexes carried out a tour to Australia in 2018, five months after their wedding, and Meghan’s pregnancy with Prince Archie was announced shortly after their arrival.