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Amazon Prime Day 2026 is here! The annual summer shopping event is underway with millions of deals across all of the major categories from tech to beauty, fashion to home essentials.
To help you navigate your way around Prime Day and its massive markdowns, we’re keeping an eye on all the very best deals for you, with everything from robot vacuums and TVs to beauty products and more.
Running from Tuesday, June 23 through Friday, June 26, our shopping experts have got you covered on all the deals worth splashing your hard-earned cash on. In short, we’re here to help you score the very best for less.
Day one of Amazon Prime Day has seen reader favourites reduced from Shark, Ninja, Apple and Amazon devices many of which have dropped to their lowest prices yet – think vacuums, air fryers, travel accessories, outdoor furniture, headphones, Kindles, and must-have beauty and home essentials.
To keep you up to date with the best Amazon Prime Day deals in real-time, we’ve created this live blog, which we’ll be updating every time an exciting new offer drops.
We’re price checking every deal so you can trust that you’re seeing only the lowest prices or best-value deals available.
Don’t forget to sign up for a free Prime membership to access the best deals.
The most popular Amazon Prime Day deals overall
- LOWEST PRICE: Ring Battery Video Doorbell (newest gen), now £39.99 (was £79.99)
- LOWEST PRICE: Amazon Fire TV Stick 4K, now £24.99 (was £59.99)
- READER FAVOURITE: Apple AirTag (4 pack), now £89.99 (was £99)
- READER FAVOURITE: Amazon Kindle Paperwhite (16 GB), now £134.99 (was £169.99)
- LOWEST PRICE: eufy G50 Robot Vacuum Cleaner, now £89.99 (was £199.99)
- LOWEST PRICE: Apple AirPods 4 Wireless Earbuds, now £84 (was £119)
- READER FAVOURITE: Maybelline New York Lash Sensational Sky High Mascara, now £8.25 (was £12.99)
- READER FAVOURITE: Levoit 25dB Smart Silent Tower Fan 42″, now £94.98 (was £119)
- READER FAVOURITE: Finish Quantum Infinity Shine Dishwasher Tablets, now £15.39 (was £31)
- LOWEST PRICE: Samsung Galaxy Tab S10 Ultra AI Tablet, now £579 (was £1,199)
Upgrade your TV with the Amazon Fire TV Stick 4K – now £24.99 down from £59.99
Now just £24.99 this Amazon Prime Day, you can get ready to watch a summer of sport and all the best blockbusters and upgrade your home entertainment with the Amazon Fire TV Stick 4K.
Now with an incredible 58 per cent discount, you’ll be able to access thousands of hours worth of entertainment, including hundreds of thousands of TV shows and films from Netflix, Amazon Prime Video, Now, Disney+ and more.
Amazon Fire TV Stick 4K Plus streaming device, now £24.99 (was £59.99)
PS5 price drop alert: Grab Sony’s hit console before this deal ends
Sony’s PlayStation 5 has been notoriously expensive since its release, but now there is a chance to pick up this excellent console for a steal. But hurry – this one is a limited time deal and is already selling fast.
The PS5 comes with 1TB of storage to keep your favorite games ready and waiting for you to jump in and play.
PlayStation 5 Console – 1TB, now £479 (was £569.99)
Lost luggage fears? The Apple AirTag is now on sale
Keep track of your luggage this summer with this Apple AirTag quad – now 14 per cent off. A modern-day essential, these handy little devices connect with the tap of a button with your Apple device.
The innovative technology will guide you right back to your item, whether it’s a suitcase, purse, keychain, or even the remote control that somehow always ends up lost.
Apple AirTag 4 pack (2nd generation), now £84.55 (was £99)
Beauty steal: Remington Shine Straightener drops to £22.49 (71% off)
A reader favourite, the Remington Shine Therapy Hair Straightener is back on sale this Prime Day.
Loved by customers and hailed as ‘perfect’, this budget-friendly tool is said to rival high-end brands, including ghd, leaving hair seriously smooth, glossy, and perfectly straight with every use.
Remington Shine Therapy Hair Straightener, now £19.99 (was £79.99)
Prime Day pet deal: Save 42% on Purina’s protein-packed cat food
Amazon’s number one bestselling stick vacuum is on sale for under £170
Amazon’s number one bestselling stick vacuum is now on sale this Prime Day for 32 per cent off, now down to £169.99.
The Shark PowerPro Cordless Stick Vacuum features the brand’s FloorDetect technology, Anti-Hair Wrap, and Anti-Allergen Seal for deep, effortless cleaning on carpets and hard floors.
Its flex wand, removable battery, and handheld versatility make it perfect for under furniture, high shelves, and every nook – ideal for upgrading your vacuum this summer.
Shark PowerPro Cordless Stick Vacuum, now £169.99 (was £249.99)
The wireless Ring Battery Video Doorbell is at its lowest price EVER
Amazon’s super popular Ring Battery Video Doorbell is now half price and at its lowest price ever.
With enhanced resolution, Head-To-Toe View, real-time alerts, and Colour Night Vision, you can view your doorstep clearly, even in low-light conditions.
Plus, with the Quick Replies feature, you can conveniently answer the door when your hands are full. Upgrade your home security with this feature-packed video doorbell at an unbeatable price.
Ring Battery Video Doorbell, now £34.99 (was £99.99)
Upgrade your summer viewing with 32% of the LG 43-Inch FHD Smart TV
Looking for a smart TV that does the essentials brilliantly without breaking the bank? The LG 43LR60006LA is a great fit for movie nights, box-set binges and everyday viewing, with a crisp 43-inch Full HD display that brings your favourite shows and sports to life. Its smart TV features make it easy to jump straight into streaming apps, while the sleek design looks right at home in any living room, bedroom or kitchen.
LG 43LR60006LA 43-Inch FHD Smart TV, now £179 (was £249)
Flush away high prices! 24 Andrex toilet rolls for under £10
Editor-approved bargain: Maybelline mascara is under £8
Beauty fans can save on Amazon’s top-selling mascara, a favourite among our editors, now available at a 42 per cent discount. The Maybelline Lash Sensational Sky High Mascara features a flexible brush designed to volumize and extend each lash from root to tip.
Maybelline Mascara, Lash Sensational, now £7.49 (was £12.99)
Save £50 off the Ninja MAX Air Fryer that cooks two foods at once
You can save £53 off the highly-rated Ninja MAX Dual Zone Digital Air Fryer, during Prime Day and revolutionise home cooking.
The dual basket air fryer lets you cook two different foods at the same time – even using different cooking methods. Plus, thanks to the Sync Finish, it will have them ready at the same time. too.
Ninja MAX Dual Zone Digital Air Fryer, now £176.99 (was £229.99)
Rare deal! Apple AirPods 4 Wireless Earbuds are under £80