Most standard sporting occasions in UK revealed with one occasion dominating ticket gross sales
Chris Eubank Jr vs Conor Benn’s two 2025 boxing matches have been named the most in-demand sporting events among British fans, with boxing and rugby dominating ticket sales
The Eubank vs Benn boxing showdown is the most sought-after sporting event for Brits in 2025, according to data from Viagogo.
This iconic boxing rivalry captivated British sports enthusiasts this year, with the Eubank versus Benn 2025 bouts topping the list of the most in-demand UK sporting events. The heavyweight clash between Oleksandr Usyk and Daniel Dubois also attracted plenty of interest, ranking fourth and further cementing boxing’s dominance amongst the most coveted sporting events for British fans.
International rugby fixtures have also made their mark, accounting for four of the top 10 most in-demand sporting events, while rugby itself holds the title of the second most popular sport amongst UK fans.
As for sports from across the pond, the NFL London clash between the Los Angeles Rams and Jacksonville Jaguars lured more international fans to UK shores than any other event.
Sport continues to be a major pull for Brits jetting off overseas for live events, making up 71% of all foreign ticket purchases on Viagogo.
The most sought-after sports events of 2025 for British fans, both domestically and internationally, have been unveiled today by leading ticket marketplace, Viagogo.
Most in demand UK sporting events with UK buyers:
- Chris Eubank Jr vs Conor Benn I – London
- Chris Eubank Jr vs Conor Benn II – London
- Premier League Darts 2025 – Play-Offs – London
- Oleksandr Usyk vs Daniel Dubois – London
- Los Angeles Rams at Jacksonville Jaguars – NFL London Games 2025
- Wales vs England – Guinness Six Nations 2025 – Cardiff
- Premier League Darts 2025 – Manchester, AO Arena
- England vs Italy – Guinness Six Nations 2025 – Twickenham
- Italy vs Ireland – Guinness Six Nations 2025 – Rome
- England vs New Zealand – Autumn Internationals- Twickenham
Rugby continues to hold its own, accounting for four of the top ten most sought-after sports events and securing its spot as the second most popular sport among UK buyers, a promising sign for the upcoming 2026 Six Nations schedule.
The list of sports that are most in demand among UK buyers is topped by football, followed by rugby, cricket, combat sports/boxing, and darts.
For Brits venturing abroad, sports remain the main attraction, making up a whopping 71% of all overseas ticket purchases on viagogo.
Here’s a rundown of the top 10 sports events in 2026:
- Italy vs England – Guinness Six Nations 2026.
- Australia vs England – 5th Ashes Test – Day 1, Sydney.
- England vs Wales – Guinness Six Nations 2026, London.
- Australia vs England – 5th Ashes Test – Day 2, Sydney.
- Scotland vs England – Guinness Six Nations 2026, Edinburgh.
- England vs Ireland – Guinness Six Nations 2026, London.
- Italy vs Scotland – Guinness Six Nations 2026, Rome.
- NBA London: Memphis Grizzlies vs Orlando Magic, London.
- 2026 BetMGM Premier League Darts, Manchester.
- Wales vs Scotland – Guinness Six Nations 2026, Cardiff.
