Latest style developments pushed by streets not stars as Brits ditch superstar model
New Samsung research shows that Brits are more likely to seek style inspiration from strangers on the street than from celebrities or influencers
Brits are more likely to find style inspiration from strangers on the street than celebrities and influencers. The poll of 2,000 adults found 41% sometimes feel jealous of someone wearing an outfit they wish they could pull off themselves.
The research commissioned by Samsung to mark the launch of its Galaxy Z Fold8 highlight featuring Circle to Search with Google, which can help users find and shop outfits they spot in seconds, found 30% often see an item and instantly want to find out where it’s from. However, 52% would be uncomfortable asking a stranger where they got an item of clothing they are wearing.
Street style is a key source of style inspiration(Image: PinPep)
And Brits often feel jealous of outfits they couldn’t pull off themselves(Image: PinPep)
Even though 41% view it as a compliment when someone asks where their clothes or accessories are from, 30% prefer to turn to the internet and attempt to describe the item rather than asking someone directly.
As a result, on average the longest time people have spent searching for an outfit or specific item they spotted in real life and loved is an hour and 14 minutes.
Samsung enlisted the help of radio presenter Mollie King for a street style video in London – the capital was crowned the UK’s most stylish city by 49% of Gen Z and Millennials – exploring the looks, trends, and everyday inspiration shaping how people dress.
Mollie King explored London street style with Samsung(Image: PinPep)
Circle to Search with Google on the Galaxy Z Fold8 helps users identify fashion pieces, discover similar looks and compare styles side by side(Image: PinPep)
Mollie King said: “I’ve always loved how personal style can say so much about someone before they’ve even spoken.
“We’ve all had those moments where you spot an amazing outfit and immediately want to know where it’s from, so taking to the streets of London and turning that curiosity into simple, easy fashion discovery was a really lovely way to bring that to life.”
Style inspiration is coming from everywhere, whether from friends and family (21%) or street style (18%).
Many are also influenced in their fashion choices by what they see on their screens, either via social media (25%) or TV and films (20%). Among Millennials and Gen Z specifically, even the commute (21%) and office (19%) are shaping what they wear.
Social media has also become a personal style archive, with 25% often saving posts, screenshots, or images of outfits they’d like to recreate or shop for later. But this rises higher to 57% of Gen Z and 40% of Millennials.
Some people are too shy to ask strangers where they got their clothes from(Image: PinPep)
The research also suggests technology is becoming part of the modern style journey, with 51% of all polled confirming they’d love a device that could help them pinpoint where looks are from.
While it’s important to 33% that they’re able to transfer their saved looks and style inspiration when they switch to a new phone.
Annika Bizon from the tech brand, which is highlighting its Smart Switch feature, making it simple to transfer everything from favourite apps and years of group chats to saved posts and shopping links, said: “Our research shows Brits are spending serious time trying to track down specific styles, so I think it’s a feeling many of us can relate to.
“People no longer just want to admire those looks, they want to discover them and make them their own.”
