Fashion designer creates restricted version League Cup ultimate scarves – learn how to get one
Fashion designer Hattie Crowther has joined forces with Subway to create an exclusive range of just 300 footballl scarves to mark the Women’s League Cup final
Hattie Crowther has worked with Subway on the exclusive scarves
A London fashion designer has unveiled a limited edition scarf ahead of the Women’s League Cup Final. Subway is celebrating this year’s big match with a limited-edition fashion collaboration with Hattie Crowther.
Designed for a new era of football fandom, where fashion and football go hand in hand, Hattie has created an exclusive run of just 300 football scarves.
Dropping just in time for the final on the 15th March, they are made to champion the rise of the women’s game and enable fans to show their support beyond the 90-minute match.
Fans will be able to get their hands on these scarves ahead of the final through a social-first giveaway across Subway’s Instagram channel, bundled alongside Women’s League Cup Final tickets and Subway gift cards
Fans can tag a friend in the comments of the official Instagram post from March 6 for their chance to win.
Fans in attendance of the match will also have a chance to be a part of this celebration with surprise-and-delight moments for those in the stands.
Hattie claims to have a mission of disrupting sports styling and challenging ideas of traditional football apparel.
Her limited-edition collection has been thoughtfully designed to help fans of the sport feel seen and represented.
Championing representation on and off the pitch, the collection is modelled exclusively by content creators embedded in the women’s football space.
It claims to spotlight the voices supporting the sport’s continued cultural rise and Hattie believes the designs spark conversation beyond the match and build visibility for the sport.
Hattie said: “Subway has made ground-breaking investment in women’s football, in a way that has really impacted the players.
“That’s why I was so happy to work with them on this collaboration.
“It shows how brands can support the women’s game in a way that feels culturally relevant and opens up conversations that change the perception of football across the UK.
“Together we have created a unique piece, with broad appeal, that represents the great diversity of football fans.
“Scarves are not just visible on the sidelines, they are embedded in how fans experience the game.”
The Subway x Hattie Crowther collaboration arrives amid a wider cultural movement where women’s football is not only redefining the sport, but reshaping its perception to welcome in new audiences
Shirts are cut differently, colours feel fresher, and scarves carry symbolism beyond team allegiance. Increasingly, these pieces are worn as markers of identity – not just team loyalty.
EMEA Senior Marketing Director at Subway, Kirstey Elston, said: “The growth of women’s football is being driven by an incredibly passionate and culturally engaged fanbase.
“We wanted to celebrate that in a way that felt authentic and exciting
“Partnering with Hattie allowed us to bring a fresh perspective to a football staple that fans genuinely want to wear.”
As the women’s game continues to capture hearts nationwide, Subway’s latest collection celebrates the fans at the centre of it in anticipation of the final on March 15.
You can enter the competition to win an exclusive scarf bundle through @Subway_ukIreland, and get your tickets for the big match at: http://www.wslfootball.com/final.
