‘I get so many compliments’ with £8 gloss that ‘makes lips look immediately fuller’
“It offers great coverage with just one swipe, giving my lips a fuller, more youthful look.”
Keep pouts hydrated and glossy with a new launch from Rimmel (Image: Rimmel)
Shoppers are turning to an under £10 lip product to help make their pouts plump and keep them hydrated during hot weather. A simple swipe of a balm or gloss can transform a makeup look and a brand new launch from Rimmel is proving it doesn’t have to cost a fortune either.
Beauty enthusiasts will undoubtedly recognise Rimmel’s Oh My Gloss! Butter Me Up Lip Butter Balms, renowned for their incredibly nourishing and velvety smooth texture on the lips, just as their name implies. The cosmetics powerhouse has now unveiled four fresh summer mocktail tones that are ideal for getaways and sunny day adventures.
Presently stocked at Superdrug, the Butter Balms are currently reduced to £7.99 each, slashed from £9.99, giving shoppers a 20% discount until August 11, 2026. The perfect fusion of gloss and balm, this product leaves lips feeling silky-smooth, revitalised and nourished, while delivering an intensely glossy translucent colour.
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The balms can be worn solo or layered over liner and lipstick to craft a distinctive style. They represent Rimmel’s most sophisticated lip care formula featuring skincare ingredients, including 5% squalane, peptide, avocado butter and hyaluronic acid, delivering a plush sensation for the user, reports the Mirror.
Devotees of these balms will surely share our beauty team’s enthusiasm about the latest shades, which feature the sugared raspberry-fragranced Virgin Cosmo that delivers a gentle pink tone. Those who adore coral can choose the caramelised apricot-scented Apricello, which provides a vibrant flush to the lips.
Those seeking a slightly more adventurous option might want to sample the Cherry Spritz, a rich red hue with a luscious black cherry fragrance. Coffee enthusiasts can also explore the Espresso Mocktini, which boasts the delectable aroma of vanilla cream and espresso.
The Oh My Gloss! Butter Me Up Lip Butter Balm formula has won over countless fans since its debut, with beauty enthusiasts claiming it delivers an ‘extra glamorous touch’ and a ‘fuller, youthful look. ‘ One customer even declared the product their ‘favourite lippie of all time’.
Should Rimmel’s balms not appeal, customers might want to consider the NYX Professional Makeup Butter Gloss Lip Gloss Duo in Madeleine and Tiramisu, available at LookFantastic. Valued at £14.98, they’re priced at £13.
Rimmel has launched four new shades of their Oh My Gloss! Butter Me Up formulas(Image: Rimmel)
Meanwhile, those with a larger budget could choose the Charlotte Tilbury Hyaluronic Happikiss Crystal, available from Cult Beauty. Currently this product is priced at £28.
Returning to Rimmel, the Oh My Gloss! Butter Me Up Lip Butter Balms have garnered glowing feedback on the Superdrug website, achieving an outstanding overall rating of 4.8 out of five stars from more than 900 reviews.
One reviewer said: “I recently tried the Rimmel Oh My Gloss! Butter Me Up lip gloss and I’m honestly impressed. The texture is super smooth and buttery, not sticky at all, which is a big plus for me. It glides on effortlessly and makes my lips look instantly fuller and healthier. I love that it feels nourishing thanks to the squalane and peptides – my lips stay hydrated for hours.
For a limited time, the glosses are 20% off taking them under £8(Image: Rimmel)
“The shine is beautiful without being too overpowering, perfect for everyday wear or layering over lipstick. The packaging is also cute and practical, especially the applicator which makes it easy to apply evenly. Definitely a gloss I’ll keep in my handbag!”
Another shared: “Loved this lip gloss. It’s the perfect amount of glossy and hydration. The applicator is very ingenuous and easy to use. Really enjoy using it both as an extra coating on lipstick and on its own.”
Meanwhile, another five star review states: “This is one of the nicest lipglosses I’ve ever used! I love the formula, it’s smooth and is non sticky and it lasts for a good while. I liked the shade and the formula as it gives a plumping effect on the lips. I loved using this product and now I worry that I will run out of it!”
The shade Espresso Mocktini is a gorgeous chocolaty shade(Image: Rimmel)
It’s worth mentioning that one customer docked a star, remarking: “A nice lip balm that feels hydrating and looks really glossy. Applicator is really nice to use. Just hoped it would last a tiny bit longer, but otherwise lovely.”
Despite this, someone else heaped praise on the product, commenting: “Makes my lips look so glossy and full. I got so many compliments while wearing this gloss. It’s super hydrating and the shade range is fab.”
Another praised the product as ‘glamorous’, writing: “It is the time of the year when you need lip balm and I just can’t get enough of the Butter me up! It smells exquisite and just last forever giving that shiny lips with not much application. The package is nice and small so can fit any bags and that extra glamorous touch once you open the lid. Absolutely recommended!”
