Just one in 5 dad and mom can afford to spend £122.98 on a baby’s England package
Just 17% admitted they can splash out on the new Three Lions shirt, shorts and socks for their kid ahead of next month’s World Cup, a survey by Iceland found
England have released their kits for the 2026 World Cup(Image: England )
Fewer than one in five parents can afford to splurge £122.98 for a child’s England kit, research shows. Just 17% admitted they can splash out on the new Three Lions shirt, shorts and socks for their kid ahead of next month’s World Cup.
And 86% of parents confessed the rising living costs are making it harder to support their nipper’s footie gear. The probe by Iceland Foods also found 84% of grassroots teams are struggling to fund full kits for their young players.
The supermarket is now giving youth teams the chance to win free new strips in their Kits for Kids campaign.
TV host Josie Gibson, 41, who is backing the scheme, said: “As a mum with a young son who loves football, I know how important grassroots football is, and how quickly the costs can add up. These teams do so much for so many kids, so it’s disheartening to hear how many are struggling to afford new kits.
“That’s why I’m proud to support Iceland in giving back to community football teams, and I’d encourage all parents and guardians to get their entries in.”
The research also found grassroots team kits cost up to £600. And mums and dads are spending an average of £131 each year on equipment, clothing and footwear to keep their kid playing the sport.
Richard Walker, executive chairman of Iceland Foods, said: “There are hundreds of thousands of grassroots football teams across the UK, offering incredible opportunities for children to play the sport the UK loves most. However, we know that many of these teams struggle to raise the funds needed for new kits, and that’s why we’re proud to step in and do the right thing.”
Parents and coaches can put their club forward by visiting www.iceland.co.uk/kits-for-kids with their details alongside a 100-word entry explaining why their team would benefit.
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